Web Deploy IIS8.1, how to setup / web deploy handler

Hi.

I have a question how to setup a web deploy environment in intranet with server 2012r2, iis8.5 and sql server.

I followed the instructions from this article:

http://www.asp.net/web-forms/overview/deployment/configuring-server-environments-for-web-deployment/configuring-a-web-server-for-web-deploy-publishing-(web-deploy-handler)

At the end, i wanted to have a user deploy app to a website with a sql database.

I do not find a manual how to setup web deploy that a developer can create the web app with a database.

Here is a short description how it could work http://www.iis.net/learn/web-hosting/joining-the-web-hosting-gallery/configure-site-for-web-deploy-publishing

Does somebody has some kind of manual how to setup sql, so that web deploy works and not give too much permissions to users?